5 Frameworks on the New Resources Page
Market & Company Analysis, Market Entry & Expansion, Competitive Strategy & Advantage
On the new Resources page of The Strategy Deck you can now find the 5 frameworks that are the basis for many types of business and product strategy initiatives. I’ll add more in the coming weeks together with examples on how to apply them to interesting tech verticals and companies.
You can download the frameworks directly from the page or by clicking on the images below. If you have questios about how to use them or are looking for Business or Product Strategy training for your team, reach out to me directly.
10 Elements of a Market Deep Dive
When to use it:
When you are working on product definition, it will inform your decisions on what segment to pursue, how to build your customer value proposition and what success metrics you should aim for.
When you want to strengthen product differentiation, it will help you unlock opportunities to invest in new features and partnerships to provide more value.
When you are investing in companies in a particular vertical, it will give you a great sense of the market opportunities available and whether the company you’re considering is well-positioned to succeed or has limited space to grow.
Company Analysis
When to use it:
When you are working on product differentiation and doing competitive analysis it will show you where you can invest in innovation to stay away from doing the same thing as the other players in the space.
When you are looking into acquiring or investig in a company, it will tell you all you need to know for the valuation and Go / No-Go decision.
When you are looking to build competitive advantage, it will surface opportunities to build innovative partnerships with your suppliers and distributors.
New Market Entry / Expansion
When to use it:
When you are getting a start-up off the ground and you haven’t yet decided on your market, this framework will help you find out if it’s attractive over the long-term and develop a plan.
When you have a successful product in a vertical and are looking to expand to adjacent markets, it will help you assess and pick the most attractive space for expansion.
Competitive Strategy
When to use it:
When you are looking for Product - Market Fit and want to focus your product strategy it will help decide between one of the four generic strategy types and think about the low cost or Premium drivers to invest in.
When you are raising funding, it will help you map the medium- to long-term investments that you’re making and speak about how they will position you in the market.
When you are doing scenario planning and want to anticipate the likely response from your competitors or suppliers, it will help you identify how they might respond to market changes.
Competitive Advantage
When to use it:
When you are building your customer value proposition, it will help you think holistically about what value drivers to build and whether they will become a competitive advantage for the business.
When you are raising funding and want to speak to how you are going to build unique value, safe from competitive threats, it will help you clarify how you are developing a competitive advantage.